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GUESS ORIGINALS – Back to the purest GUESS DNA

Who’s  the real GUESS Girl? This is the question underlying the GUESS Originals mood, which-through detailed research into the historical GUESS advertising campaigns in black and white and the re-discovery of the original values of the brand–has given rise to collections able to embody the GUESS spirit to the full. GUESS Originals symbolizes GUESS values and the personification of the real GUESS Girl, “young, sexy and adventurous” by definition. A feminine, independent woman, unafraid of social conventions and keen to show off all her determination.

Part of this mood is the “Hoops I did it again”  line, celebrating one of the GUESS trademarks, hoops, presented he e in rhodium and yellow gold plating, in various sizes to satisfy a wide range of consumers, and matched with shiny bangles and rings. A distinctive feature of this line are the box sets, featuring one pair of hoops and four charms, to be applied individually or together on the earrings, according to the mood of the moment. The same charms are also featured in a fashionable line o frings, in keeping with one of the fundamental trends of the season. The second line in this theme is“ DreamGirl”, featuring real talking pieces in necklaces matched with bracelets. For those who never miss a chance to show off their style !

The GUESS Originals collections will play a key role in the celebrations for the 10th year anniversary of GUESS Jewellery. There’s no better way to celebrate the brand than a celebration of ist roots and values.


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