A rising star with supermodel genes who inspires and excites. A young beauty that incarnates an entire generation. Introducing Kaia Gerber, as the new Makeup Ambassador for YSL Beauté.
“To be the new face of YSL Beauté is an opportunity to write a new story full of fun, colour and makeup. I love the DNA of a brand that is so subversive while being so luxurious and cool!”, underlines Kaia.
A SUPERMODEL IN THE MAKING
Long brown hair and deep dark eyes, striking cheekbones and a big, heartfelt smile: Kaia is definitely a supermodel in the making. Only 17 years old, Kaia has a natural confidence and self-assured sense of style that has enabled her to create an impact on the global fashion community. Now with notable campaigns and catwalks under her belt, the much sought-after model has earned a name for herself in her own right, with covers for trend-setting publications like i-D, Love and Pop as well as well-established magazines like Vogue Paris, Vogue Italia, and Teen Vogue already achieved. The face of a new generation of fashion stars, Kaia forges her own path, and with a social media following of 3.8 million, is already at the vanguard of fashion’s new landscape.
“I think these days, everything you do has to be measured with a degree of responsibility. If there are people who view me as a role model, I really hope to be able to create positive images and messages that inspire others to feel confident about the way they look, to look after themselves, and basically to be kind to themselves”, declares Kaia.
She represents a new youthful image that is both playful and edgy. Her growing independence coupled with an innate confidence makes her aspirational as a modern-day girl, doing things her own way. Whether she’s photographed by paparazzi while on holiday with her family, or pounding the runways with the fashion elite, she’s her own person, a young woman shaping her destiny, and inspiring others to do the same.
ANNOUNCING 1, 2…3 NEW YSL BEAUTÉ CAMPAIGNS
With her own effortless style – a combination of teenage eclectic yet classic taste partly inspired by the legacy of growing up at the forefront of fashion – Kaia Gerber’s commitment to YSL Beauté’s makeup is an exciting new face and voice for the brand. Starting with a campaign in January 2019 shot by renowned photographer David Sims, Kaia will star as the face of Rouge Volupté Shine, the iconic moisturizing lipstick, and will also be the muse for Touche Éclat and Mascara Volume Effet Faux Cils in forthcoming campaigns.
“The campaigns were so enjoyable to shoot – David (Sims) and I had both worked with Kaia before, so everything felt very easy, very connected, and we appreciated every moment”, says Tom Pecheux, Global Beauty Director for YSL Beauté.
She embodies the youthful spirit of YSL Beauté, an iconic value of the brand. These new campaigns enhance the natural beauty of this rising star, while allowing for self-expression and makeup creativity.
“Kaia is a blossoming talent with a unique sense of style and a stunning beauty. The perfect embodiment of her generation’s desire for authenticity and edginess, as a muse and ambassador she will convey these values which entirely resonate with what YSL Beauté stands for”, stated Stephan Bezy, International General Manager of Yves Saint Laurent Beauté.”