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Marie Jo L’Aventure AW17, ultra-feminine cool, the luxury way

Marie Jo L’Aventure opts for comfortable cool, but with a dose of ultra-feminine zing. The Belgian lingerie house doesn’t shy away from explicit contrast or structural depth. This winter, Marie Jo L’Aventure is synonymous with layered, elegant seduction. The collection plays off rich materials against each other and creates depth with tactile and visible textures.

This winter, clean maximalism makes a carefully considered statement through cleverly balanced structures. Italian knitted fabric is enhanced with graphic stripes in various directions and precious studs. Velvet makes a comeback in an innovative flocked design with a graphic pattern. Simple pleating goes hand in hand with a typical French tweed print, while Austrian embroidery is softened by ultra-light microfibers.The luxury look is by no means limited to materials and finish; the color palette, too, is surprisingly luxurious, with a starring role for dark shades with grey undertones inspired by Italian luxury shades. This warm color spectrum is supplemented with Paris blue, a modern take on petrol blue, and dark nuances of nude tints as colors in their own right.It is all about the feminine silhouette and more than ever, lingerie is meant to be seen. Strapless eye-catchers set the trend and the rise of non-wired styles continues. This season, the triangle look also moves into traditional styles such as underwired bras.

Clean and pure takes on a new dimension this winter. Understated luxury and relaxed allure are expressed in clean looks that guarantee longevity. The crisp interplay of lines and sumptuous textures come together in a seductive union. In other words, Marie Jo L’Aventure gets you ready for a flamboyant, sophisticated winter.

About Marie Jo L’Aventure

Since 1997, Marie Jo L’Aventure has been seducing the cosmopolitan woman with minimalist lingerie that can be combined in endless ways. The collection combines understated sensuality with pure lines, the label’s trademark. Marie Jo L’Aventure aims to create lingerie for stylish urban nomads who are always on the move and yet always feel at home. With the tagline ‘Created for loving and living’, Marie Jo L’Aventure seduces with pleasure-à-porter. The collection is proud of its distinctive Belgian identity which highlights the dynamics of innovative enterprise, maximum comfort and clean-lined sophistication like no other.

About Marie Jo

Marie Jo revolutionised the lingerie industry in 1981 with a trail-blazing high-end Belgian signature: the label combines discreet luxury with novel designs, catering to self-assured women who want to make a seductive yet refined statement. ‘Created for living and loving’, Marie Jo lingerie inspires today’s single-minded women with high-calibre lingerie that combines the power of comfort and beauty, every day.

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