Has been Lei Lou‘s motto ever since Aleksandra Dojcinovic, its creative designer and owner, decided to make it a company in 2007.
Now, more than a decade after it all begun as a dream of one girl to establish something unique in the realms of fashion and design, it has become a respectful business comprising fashion, product and visual design, art, marketing, consulting and event organization. These traditional methods and new techniques merge to form timeless, understated collections.