ANTIBULLYING CAMPAIGN
Antibullying is a highly relevant and personal cause for Neon’s target demographic of girls aged 15–20 and parents purchasing for them. It’s also the perfect complement to Neon’s mission to support positive self-image and the beauty of being unique. Each month, Neon will support the message of a different anti-bullying organization with posts on Neon social media channels and on the #NeonChicks social media accounts.
THE NEON COLLECTION
Sugar Cleanse
Wash + Prep — Leaves hair clean and fresh without stripping color.
Sugar Rinse
Detangle + Hydrate — Untangles tresses and fights frizz. Formula is lightweight and leaves hair shiny and soft.
Sugar Cream
Sleek + Sculpted — Smooths strands and moisturizes to give hair high shine. Also aids in creating braids, twists and knots.
Sugar Confection
Hold + Control — Flexible hold keeps up-dos and hair styles in place.
Sugar Twist
Piecey + Beachy — Cream can be scrunched into hair for textured, wavy looks.
Sugar Spray
Texture + Body — Body-boosting spray gives hair texture and definition without making it stiff or crunchy.
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